Safe Drive, Stay Alive Project – 1st March 2017

MotionS5M-04086: Safe Drive, Stay Alive Project (Alexander Stewart MSP)

“That the Parliament recognises the Safe Drive, Stay Alive project, which has been actively educating teenagers and young adults on the seriousness of complacency, recklessness or dangerous activity behind the wheel; understands that, during the last 11 years, around 40,000 young people from across Forth Valley have attended these events, which are specially crafted and engineered to contribute towards a real reduction in the number of youngsters killed or who have had life-changing injuries in road traffic accidents in the area; believes that, despite these tremendous successes, the project, which has been in Scotland since 2006 and is diligently organised by the Central Safe Drive Group, remains under threat due to ongoing funding issues; notes that all three Central Scotland councils previously funded the show, which it understands costs around £23,000 to put on, however this funding is no longer available due to cuts to local government budgets, with the project experiencing great difficulty in raising funds for 2018; further notes that the Safe Drive, Stay Alive roadshows present to their mainly young audiences the harrowing reality of dangerous driving and the lasting impact that it can have on people, their families and communities; welcomes that members of the emergency services give presentations in their own time based on their personal experiences, and that some of those who have had their lives completely changed after being involved in road accidents also come forward and share their experiences and how they are dealing with debilitating injuries from day to day; understands that the Central Safe Drive Group says that in the years that the project has been running, road deaths in the 16 to 25 age group dropped from an average of 11 between 2006 and 2008 to an astonishing zero count during 2014-15; considers that it is important to maintain zero deaths, and notes the view that active assistance is necessary in any way possible to help sustain the survival of what it sees as this excellent project into the future.”

(From 06:47)

I thank Alexander Stewart for securing the debate, which is aimed at preserving the important and effective safe drive, stay alive educational programme. I want to take a few minutes to tell members about this initiative, which is essential to Fife’s efforts to reduce traffic-related fatalities and to educate young people about road safety in my constituency of Kirkcaldy. The safe drive, stay alive project is an annual community roadshow that delivers thought-provoking messages to thousands of young drivers by demonstrating in realistic terms the lethal consequences should they fail to understand and accept their responsibilities when getting behind the wheel.

In my constituency, the show runs for one week annually in late autumn at the Rothes halls theatre. However, its impact spans far beyond that of the average theatre performance. In the show, members of emergency services share stories of horrific traffic accidents and suggest how they might have been prevented. Victims of debilitating road-related injuries speak about how their lives changed in an instance, after just a few moments of carelessness. Bereaved individuals share their loss and implore students to think about their actions behind the wheel. Young people are provided with a framework for safe driving, and experts share tips about how to be aware on the road.

Road safety awareness can be a tricky subject to navigate in an educational setting. Safe drive, stay alive does a tremendous job of balancing the tragic nature of road-related collisions with what can be done to prevent them. After seeing the physical and emotional damage that is done by road-related collisions, students depart from the event understanding the harrowing effects of dangerous driving and committed to preventing reckless driving.

The central safe drive team marked its 10th year and 100th show in Stirling this month. Since the show was founded by central safe drive, more than 40,000 school pupils from across Forth valley have seen it. The results speak for themselves. The expertly crafted event has contributed to a decrease of 43 per cent in Fife’s road casualties since 2006. In 2006, there were 1,056 road-related injuries; in 2012, there were 549. In the same time period, there has been a 65 per cent decrease in fatalities: in 2006 there were 20, and in 2012 there were seven. That downward trend in fatalities and accidents has continued across Fife up until 2015.

Aside from the reduction in the number of bereaved and grieving families, the reduction in the number of road collision injuries and deaths has resulted in a lower demand for the emergency services and for money spent dealing with a road traffic casualty or fatality. Safe drive, stay alive has contributed to financial savings in the region of £45 million.

For its tangible impact and extraordinary production, the safe drive, stay alive project won the most effective road safety, traffic management and enforcement project at the 2012 Scottish transport awards. Last year saw safe drive, stay alive central win a prestigious emergency services special award from Central FM for its contribution to reducing the number of road casualties among 16 to 25-year-olds. The show has been adapted by other community safety partnerships throughout Scotland and the United Kingdom. It is supported overwhelmingly by the Scottish Fire and Rescue Service.

Extremely robust external evaluations of safe drive, stay alive were undertaken in 2011 and 2012 by NHS Fife, and those evaluations identified an immediate change in the attitudes of attendees to safe driving. The 2011 evaluation, which was completed by 538 attendees, demonstrated a decrease in speeding and an increase in seat-belt use, with almost 85 per cent reporting that they always wear a seat belt.

This amazing approach to road safety education—an accessible and specially engineered programme that has proved effective in its aim of reducing traffic-related injury and death—will be eliminated without some kind of aid. A petition calling for the programme’s continuation is circulating in Central Scotland and has many signatures, including those of many members of the Scottish Parliament from many different parties. If the programme is not supported, thousands of pupils will lose the opportunity to learn vital road safety lessons, and our roads will suffer.

I acknowledge and praise the work that safe drive, stay alive has done in my constituency and beyond. It is imperative that we maintain the project for its potential to make a difference in my constituency and across wider Scotland. It is up to us to ensure that safe drive, stay alive gets the resources that it needs to continue serving our constituencies.

In conclusion, Presiding Officer, I thank Alexander Stewart once again for securing this debate today, and I thank all who have supported the motion and continue to support the amazing work of safe drive, stay alive.


Link to the Scottish Parliament Official Report.

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